Recently the question went out: In large organisations (i.e., with more than 10,000 employees working in a wide range of departments and functions) how can you truly embed an innovation culture?
The best answer I read was by Richard Campbell (Business Innovation Consultant at Jekkub Design Management, London, United Kingdom). (My responses to his ideas are in brown.) He said, “There are as many authorities on innovation as there are ways to foster such cultures. Which of these that will work for your company depends on the existing culture…” This is absolutely true. Because innovation must be useful to the company, it must be ‘customized’ (for lack of a better word) to that culture. To miss out on this important concept means the solution will probably not stick. Then he said, “who is the innovation champion, how engaged are your staff currently (have they seen lots of pointless change recently)…” This I partially agree with. People are willing to engage if they feel their opinions are heard and if the new idea fits with their understanding of the situation. The reason pointless change is pointless is because it fights the existing culture. (All of what Richard said is powerful, but I’m just going to focus on this starting idea.) When you understand your company’s culture, you will understand why the company is stagnating in certain areas, which will be the areas that need innovation and will give the best ROI.